If you've ever tried to localize your app's paywalls, then you know the dance you have to go through. Export strings, send them to translators, wait days, import them back, realize something sounds off, repeat. It's expensive and time-consuming, but it's the way we've always done it. And, the results are usually top-notch.
At Superwall, we're introducing a new way to tackle this: Superwall's AI localization. It makes going global with your app as easy as clicking a button. Using it, you'll get instant, accurate translations for your paywalls in virtually any language. Plus, you can still tweak any translated word — you always retain full control.
Open up a paywall right now, and click on the localization tab to get started. Here it is in action:
AI translation in action.
👉 Check out more details in our docs.
Get started in seconds
Usually, I like to open things up by explaining why you need some feature we've built. This one? It sells itself. And, it's so trivial to get started, I can explain it in three bullet points:
Open any paywall in the Superwall editor.
Click Localization → Add Language → AI Localize.
Review, refine, and publish.
That's it, your paywall is now speaking another language (or languages!).
Localization that scales with you
Traditional localization ends up broken for a lot teams. While it remains the most accurate path (i.e. using a native speaker for context, translations, understanding meaning, etc.), it's not uncommon to spend a significant amount on professional translators. Or, maybe you don't localize at all.
At Superwall, we've seen too many apps leave money on the table because they can't justify the cost and complexity of proper localization. By taking these problems away, we're giving apps a real chance at capturing more revenue.
Here's what our AI localization tooling can do:
Translate your entire paywall into any language in seconds.
Maintain your brand's voice with custom instructions.
Toggle between formal and informal tone with one click.
Edit any translation that needs a human touch.
And, even export results (or import) as a .csv file.
Your app's unique voice and branding
We also understand that one size doesn't fit all when it comes to brand voice. No matter the advanced AI model you use, nuance can be lost. While they are well-suited to translate phrases and sentences, maintaining the "voice" of an app isn't easy to do. That's why we built in powerful customization options:
Formality Toggle: Selling enterprise software? Go formal. Building a gaming app? Keep it casual. One click switches between formal and informal language across all your translations.
Custom Style Guide: This is my personal favorite touch we added. Sometimes, the line isn't as black and white as using a "formal" and "informal" tone. With our style guide, you can give the AI specific instructions about your brand's voice, and it'll maintain that personality in every language. Whether you're playful, professional, or somewhere in between, your brand voice stays consistent globally.
Edit Everything: AI can get you 95% (or more!) of the way there, but sometimes, you need to step in. Again, every translated string is fully editable.
And remember — all of this can happen with zero app updates. Go localize today and put something live!
The Bottom Line
We built AI localization because we believe every app should be able to reach users in their native language. Cost and complexity shouldn't be barriers to going global. With Superwall, they're not anymore. Setting it up couldn't be easier. Go try it out today, and let us know what you think.
New to Superwall? Create a free account and see how easy monetization can be.
