We’re rolling out new pricing at Superwall today. Existing customers can opt in for savings as you please.
This change means we’ll likely take a ~20% haircut in MRR, and we’re totally fine with that. Why? Because it makes us more aligned with you, the builders growing sustainable subscription apps.
What You Get for Free
We’re making one of the boldest moves in the industry: Unlimited Monthly Tracked Revenue (MTR) is now FREE — forever.
That means:
✅ Free Unlimited Webhooks
✅ Free Unlimited Integrations
✅ Free Unlimited Charts
Yes — all the core infrastructure you need to track and analyze purchases, at no cost.
Our webhook payload is nearly identical to competitors (by design), and we offer a fully-fledged Purchase SDK — a drop-in replacement that works with your own paywalls.
You can literally switch over today and start saving thousands.
💸 Come on over for (literally) free.
Introducing: Monthly Attributed Revenue
Instead of billing for every dollar you generate (MTR), Superwall only bills for money we help you generate with an actual Superwall paywall. We’re calling this Monthly Attributed Revenue (MAR). This means:
If you come over to Superwall with existing revenue, we will never charge you for any of it
You can use Superwall for purchasing only (no Superwall paywalls) and get unlimited charts, webhooks, and integrations, no questions asked, no credit card needed.
You can use Superwall with your own native paywalls, and only pay for what you use
💡 The “Indie” Plan — 100% Free up to $10K in MAR
If you want to use Superwall paywalls, campaigns, targeting, or experiments, these are 100% FREE up to $10K in Monthly Attributed Revenue (MAR) — revenue directly driven by Superwall paywalls.
Once you cross $10K MAR, we take a 1% fee on total MAR.
That’s 4× more generous than leading competitors.
Our thinking here is simple. We don’t want to charge you on total app revenue or vanity metrics: only on what we actually help generate.
What You Pay For
Existing customers can choose to upgrade as they please. More info below.
Startup — $49/mo + 1% MAR - For growing teams who need:
Surveys & Localization
AI-Powered Localization
Collaborators
Premium Elements
Scale — $199/mo + 1% MAR - For serious operators who need:
Premium Chat Support
Dedicated Account Manager
Demand Score & Refund Protection
Transaction Abandon Recovery
AI Audience Generation
Saved Snippets
Enterprise — Custom - For large-scale orgs that need:
Implementation Support
Dedicated Slack Channel
Monthly Syncs
SSO + Custom SLA
Signed Contract
Negotiate a minimum MAR commitment, and we’ll drop our take rate once you eclipse it.
What This Means in Practice
At the indie level, if you're making less than $10k/mo you get all our core features for free, without even putting a credit card down. This free plan is 4x higher than RevenueCat's.
At the enterprise level, let’s assume you’re paying $10K/month to RevenueCat on $1M/month in MTR, growing $100K in new revenue from annual subscriptions per month.
Here's what happens when you switch to Superwall:
Scenario | RevenueCat | Superwall |
Monthly Tracked Revenue | $1,000,000 | $1,000,000 |
Initial Fee | ~1% of MTR = $10,000/mo | 0% of MTR = $0/mo (until you ship Paywalls) |
After $100K growth | ~1% of MTR = $11,000/mo | ~1% of MAR = $1,000/mo |
If most of your revenue comes from Annual renewals, moving to Superwall could save you $100K this year. All while getting a 1:1 webhook, integrations, charts and SDK replacement.
Your costs grow with your upside, not your app size.
Existing Customers
You’ve built with us, trusted us, and grown with us. We will always do right by you.
For many, moving to 1% of MAR will yield thousands in savings. For some however, $0.20/conv is cheaper. Our pledge to everyone is maximum optionally:
Stay on your existing $0.20/conv plan for access to everything, as long as you like
Move to a cheaper new plan anytime
The choice is yours. Nothing will ever be taken away. You’ll never be forced to change plans or lose access to features.
Why We’re Doing This
Because we want to align incentives: We only win when you do.
By giving Revenue Tracking, Charts, Webhooks & Integrations for free and charging only on Monthly Attributed Revenue (MAR), the revenue we actually help generate, we’re betting on our product and our ability to move your top line.
Superwall’s mission has always been simple: Make every paywall experiment count. Now our pricing reflects that too.
–Superwall
The Paywall Company